Beebe Medical Center Publications, through Creative Collaboration, Win Two National Healthcare Marketing Awards

The teamwork of Beebe Medical Center’s Marketing and Communications Department and Dean Design/Marketing Group was honored with awards in two national healthcare and service industry marketing competitions.

In both competitions, national panels of judges evaluated Beebe Medical Center’s publications for execution, creativity, quality, consumer appeal, and overall content.

In the prestigious 2012 Aster Awards competition, The Beacon, Beebe Medical Center’s quarterly marketing publication, won a gold award.

The 29th Annual Healthcare Advertising Awards, a competition among healthcare marketing professionals, also recognized The Beacon with a Gold Award, and the Cancer Survivor’s Calendar was honored with a Merit Award. The winners were chosen from nearly 4,000 entries.

The Beebe creative team on these projects included: Susan Towers, publication editor; Nancy Cummings, public relations coordinator; and Kelly Griffin, director of marketing and communications. The creative team at Dean Design included: designer Lisa Miley; Stephanie Whitcomb; and Jane Dean. Freelance photographers were Kevin Fleming and Scott Nathan.

“The overall mission of Beebe Medical Center is to improve the health of those living in and visiting the communities that we serve,” says Jeffrey M. Fried, FACHE, President and CEO of Beebe Medical Center. “One of the ways we do this is to educate consumers about what actions they can take to prevent illness and disease, as well as to educate them about the services we offer at Beebe Medical Center. To do this effectively, we utilize a variety of media tools and outlets. We are pleased to receive this kind of recognition for our Beacon, which is a well-written and designed publication.”

Beebe Medical Center is a not-for-profit community medical center with a charitable mission to encourage healthy living, prevent illness, and restore optimal health with the people residing, working, or visiting in the communities they serve. For more information, please visit us online at

Dean Design/Marketing Group, a 7-person marketing and creative firm serving Delmarva and south-central Pennsylvania for 29 years, is certified as a Women's Business Enterprise (WBE), and has been nationally recognized on numerous occasions for its web and print communications. For more information, visit online at, and on Facebook